Main Stage
Press Play on Effective TV Advertising
Monday, September 23, 2024, 3:15 PM - 3:40 PM
TV advertising holds strong as one of the largest marketing channels, with advertisers investing $59 billion in linear TV and $29 billion in Connected TV this year alone. But the channel can be complex and expensive, especially for those needing to prove its business value as other platforms vie for valuable advertising dollars. Tune in and gain key insights on strategies for lowering costs, increasing ROI, and making the most of your linear and streaming TV campaigns.